NTUC Income blog

Blog design
Project Overview
The NTUC Income blog, found at income.com.sg/blog, is a resource hub offering finance tips, insurance advice, and lifestyle insights to a wide audience. Our task was to refresh the overall design and improve the user experience.
My Contributions
I led the design efforts to overhaul the NTUC Income blog, focusing on both the user interface and overall user experience. My contributions included conducting user research to identify pain points, creating wireframes and high-fidelity prototypes for the new layout, and ensuring the design stayed true to NTUC Income’s brand identity.

Income blog
We introduced filter pills to streamline content discovery, allowing readers to quickly find articles on topics that matter to them—such as financial planning, health tips, or retirement guidance. By reorganizing the blog into card-based layouts, each article is presented with a clear headline, concise summary, and engaging visuals. This layout encourages effortless scanning and makes it easier for users to pick out the content that resonates with them. Through intuitive navigation, targeted content categories, and a cleaner interface, we aimed to boost engagement, promote repeat visits, and help NTUC Income better connect with its audience.