BW Group

BW Group, a B2B heavy industry company, faces the challenge of breaking the stereotype of being perceived as rigid and unengaging. Our objectives were to: Showcase the brand experience through thoughtful UI design. Address the unique needs of target audiences, including stakeholders, investors, potential partners, employees, and media. Simplify access to critical information, such as financial reports.

I led a complete website redesign during my time in agency, focusing on structure, clarity, and user experience. I reworked the content architecture to tell a more focused story, rebuilt core components for better scalability, and modernized the visual design to reflect BW's global presence and deep heritage.